01 -
Beat softened cream cheese with the egg, granulated sugar, and vanilla in a bowl until completely smooth and creamy. Set aside.
02 -
Melt the butter and stir in the brown sugar and cinnamon. Use 1 tablespoon to grease a 9 by 13-inch baking pan.
03 -
Cut a small square from the top center of each roll without slicing through to the bottom. Pull out the bread plug and gently press the inside flat with your thumb to make room.
04 -
Brush the outside and inside of every roll with the cinnamon butter. Pipe or spoon the cream cheese mixture into each hollow, filling flush to the top because it will settle while baking.
05 -
Bake at 375°F (190°C) for 12 to 15 minutes, until the tops are lightly golden and the filling looks puffed and set.