01 -
Preheat the oven to 400°F (200°C). Line a baking sheet with parchment paper, or lightly grease 8 cups of a muffin tin for taller rolls.
02 -
Beat the cream cheese, powdered sugar, vanilla, and salt until smooth and spreadable. Scrape the bowl once so the filling is even.
03 -
Unfold the cold puff pastry on a lightly floured surface. Roll it just enough to smooth creases, then spread the cream cheese filling over the pastry, leaving a 1/2-inch border on one long side.
04 -
Mix the brown sugar and 1 tablespoon cinnamon. Sprinkle it evenly over the cream cheese layer, pressing lightly so it stays in place.
05 -
Roll the pastry into a snug log from the long side, ending at the clean border. Place seam-side down and chill for 15 minutes so it slices neatly.
06 -
Cut the log into 8 rolls with a sharp knife. Place cut-side up on the prepared pan and bake for 18-20 minutes, until puffed, flaky, and deep golden.
07 -
Stir the granulated sugar with 1 teaspoon cinnamon. Brush the warm rolls with melted butter, then sprinkle generously with the cinnamon sugar. Serve warm.